e. If you’ve generated a long list of websites that have branded yet unlinked mentions, check their Moz Domain Authority and Page Authority or Ahrefs Domain Rating to see their website. Companies like Moz have developed tools like MozBar that use sophisticated analytics algorithms to better understand the quality of the sites that companies can use for linkbuilding opportunities. The tool comes with a built-in search engine that pulls results directly from Google (or Bing, if that’s your choice). Moz Fresh Web Explorer Moz’s very own Fresh Web Explorer is a gold mine for finding websites mentioning your brand. A Moz Pro subscription ranges from $99-$599 per month (with significant discounts if you pay yearly). Step 2: Apply filters you find relevant (you can choose among custom periods of time, by performance, most shares, and more. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. Not sure why the top list would default to showing 0 / expanded and the bottom to showing blank/be hidden; by default “Unlinked Mentions” should show the # of unlinked mentions (even if 0): not blankFind unlinked mentions of your product or service; Identify Misspelled brand variations and unlinked mentions; Monitor competitor brand names, products, or services;. Unlinked one-way mentions = files mentioning “C” which are not mentioned within “C”. 2) Outreach: Reaching out to prospects with a specific outreach tactic: 1) broken link building. . You can set up email alerts within BuzzSumo to receive email and Slack notifications each time a new backlink is acquired. The cheapest plan costs $19. Moz Local Raise your local SEO visibility with complete local SEO management. Unlinked mentions; Link reclamation; Reverse image search link building;Tools like Moz’s Domain Authority can help assess the authority of potential collaboration partners. Use tools such as Ahrefs or Moz, and identify potential targets for your own link building efforts. Significant keyword volume. Unlinked brand mentions are instances where other websites mention your brand but do not link back to your site. Some will do,. 3. For example, if someone mentions your company on their blog but doesn’t include a link, you can reach out and ask them to add a link. Unlinked Mentions vs Link Reclamation. Search engines can indeed recognise brand mentions without the need for links and treat them as strong signals of authority – perhaps even on par with linked. With Moz, you can dig deeper into all kinds of data. Check to see if your chosen. This step involves collecting data on your competitor set, including their backlink profiles, to help you better understand their link-building strategies. Backlinks, and/or Show Unlinked Mentions in the context menu. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media. Q6. Use other tools such as Mention or Google Alerts to keep an eye on unlinked mentions that you can reach out to for an extra link; Set up a recurring site crawl or manual check to look out for new broken links; 8. Simply put, backlinks are links on another site that link back to your site. Unlinked mentions are arguably some of the lowest-hanging fruit when it comes to link building. Brand Mentions. Or, feel free to send an email to help@moz. However Obsidian keeps telling me. Finding unlinked brand mentions is a valuable endeavor for boosting your brand’s online presence and authority. As I mentioned, local link building refers to the process of getting links, brand mentions, and references from other local businesses. This provided the opportunity to pursue unlinked. In 2023, you need to look beyond your website. Use it when sending your message, and even mention your name and position for added credibility. The problem is that occurrences of [[John Doe]] will not show up as unlinked mentions, making it very difficult to get those mentions directed to the note entitled John Tucker Doe. Unlinked Mentions May Associate Data or Authority With A Website Google may connect data about entities (concepts like a business, a person, a work of art, etc) without the presence of HTML links, like the way it does with local business citations or with which data refers to a brand, a movie, a notable person, etc. You can also use Link Tracking Lists to help track progress for link opportunities you’ve identified through unlinked mentions of your brand or your competitors. You need to review these sites for quality; otherwise, you might end up with a Google Penguin penalty. Finally, we’ll go to the “Custom” tab and select the “Does not contain” filter we set from the drop-down. These unlinked mentions represent missed opportunities for creating valuable search engine optimization (SEO) connections and can have an impact on the visibility of your website online. Real-Time Unlinked Mentions. By focusing on these pointed strategies, websites can significantly enhance their online visibility and search engine ranking. #1 Use Fresh Web Explorer and Google to find fresh brand mentions. This tool helps to recognize mentions of one's business anywhere on the web. However, you can also use tools like Moz or Ahrefs. You want to find all the links that will add value. Link building needs to make sense, and not just for Google. Using a free WordPress plugin like Yoast SEO will make editing these elements a breeze. But if you knew of a way to get them back you’dYou create an account, connect your brand, and you can start looking for brand mentions. - Biến những đề cập unlinked thành backlink. The first step is to start monitoring for mentions of your brand. Whether you’re optimizing your content to make it more powerful in the eyes of Google, or boosting referral traffic to a clients’ campaign, it’d take some time to sift through alerts and hone in on unlinked mentions manually – especially if your alert is for a broad topic, or if your brand / client is kind of a big deal. Via manual direct email. Hey there, I have a couple of templates and while working in my journal I try to get data around from one day to another. Steps to reproduce. Finding unlinked mentions of your company that include your name without a backlink. Step #4 – Rinse and repeat the process. I would go for the "no-space" version for this one. Going beyond the basics, you should also: “Spice up” your ask. Moz Link Explorer. Especially integrated with Google Analytics, the SEO tool can be formidable. Page Not Found. Additionally, Ahrefs’ Content Explorer can be used to find unlinked mentions and Prowly News Alerts can also be utilized for searching images. In this video, you’re going to learn how to use unlinked mentions in obsidian. Unlinked brand mentions are online mentions (citations) of your brand—or anything directly related to your brand—that do not link back to your site. com, you’d search for this: In this case, the search finds over 59 million results:. The features here include Keyword Explorer’s Mentions, Brand Rules, Link Opportunities in Links within a Campaign, Link Tracking Lists, and Custom Reports. com—one of the domain-level competitors from our spreadsheet—has been mentioned on 20K+. Step 1: Checking for Unlinked Mentions. md like this: [[a | link to a]] Click link in b. For example: product mention monitoring. Note that hiding or showing related thoughts is global and applies to your entire brain. The three share many overlapping features. It could be in the form of an article, blog post, forum comment, etc. A lot of beginners associate broken links with unlinked mentions. csv file, and make sure that you export highlighted domains only. Acquiring all the links you deserve can move the needle on search and traffic. Find Link Building Opportunities. You create an account, connect your brand, and you can start looking for brand mentions. Ahrefs provides a helpful. As with the backlinks panel, there should be an option to click on the unlinked mention in order to open the corresponding page. For the other problem areas like code blocks, perhaps give us the option to hide those Unlinked mentions. Export to a . Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and SEMrush is great for rank and visibility tracking. We wanted three things from our target keyword: 1. Securing links from unlinked brand mentions (UBMs) has been an evergreen technique for link building. Ahrefs Content Explorer is a particularly useful tool for uncovering unlinked brand mentions. Here are seven tips to improve your local SEO reporting and serve your local clients. That said, the one downside of using search operators to find internal link opportunities is. However, with this tool, one can see all of the unlinked mentions on the web. . Setting your link-building goals and selecting targets, choosing the right websites to reach out to, prospecting for the admins/ content managers on those sites. A backlink study conducted by Moz discovered that 99. A study by Moz found that guest posting was the most effective link-building tactic, with nearly 90% of respondents reporting that it was either “very effective” or “somewhat effective” in improving their website’s search engine rankings. Only 15% – 18% of your anchor texts should be an exact match. #8. Although Google may give value to a mention even if it is unlinked, links provide a greater amount of search engine optimization (SEO) value. cday ascThe search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites. If you create a comprehensive resource list, it'll be easy for other bloggers to link to it in their own posts instead of rehashing and curating all that content themselves. While the company was relatively new to digital marketing, it had a recognizable brand through its offline efforts. Once you have your backlink profile, conduct a link profile analysis and see if you have any bad links we can throw out or spot any potential gaps to strengthen your profile. e. This link building strategy involves finding pages on other websites that mention your brand or website without actually linking to it, and then requesting a link. Another advanced link building tactic is unlinked brand mentions. Open the “outgoing links” panel for any page that has outgoing unlinked mentions. What was once only necessary for ecommerce sites is now becoming more of a necessity for all sites. I am the John Doherty in Google because of this: Rand is an entity: Moz is an entity, and Google knows to associate “SEOmoz” with “Moz”. Google Sheets/Excel – Budget-friendly link building tools. The last one of our link building tips that we have for you is to target unlinked mentions. This factor is very important when you're aiming to get more brand mentions that would really impact your site's SEO efforts, branding, and conversions. This is one of the link building strategies that allow you to create multiple backlinks using repurposed content. Welcome to the Help Hub! If you're looking to learn more about how to use all the Moz Tools, you're in the right place! The Help Hub is a great resource for ideas about. (You can also use this for your products, e. But if you knew of a way to get them back you’dUnlinked mentions are missed opportunities to earn valuable backlinks. Convincing them to add a hyperlink is easier; It’s cost-effective and highly converting; The trick is to find mentions that are unlinked. Bad filename: img-190303. Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Google Alerts – Helpful for finding unlinked brand mentions; Pitchbox – Suitable for large-scale outreach teams;. How to Find Unlinked Mentions. Product names; Brand mentions; Images; Social media mentions; The mention takes you halfway to earning. The goal here is to look for any websites that might mention your brand or product without linking to your website. 3. As I mentioned before, you need a tool that will support you. STAT SERP tracking and analytics for enterprise SEO experts. Can anybody please confirm and share your thoughts on this? Th. Finding Unlinked Mentions. Steps to reproduce Create a code block or inline code and place a note title inside it: Foo Bar or Foo Bar 2. For brand names, use quotation marks around the exact phrase to limit variations. md” in the “Unlinked Mentions” it shows the reference to the previous file and you can even try to link to it but since it is inside a code part it will never work. Just reach out to these people and ask them to include a link along with the mention. I have been a follower of Moz ever since 2006 when it was…Login to Ahrefs and navigate to content explorer. To restore the thought names and/or links and mentions: • Right-click within the Notes area and click Show Mapped Links, Show Backlinks, and/or Show Unlinked Mentions in the context menu. So, have link building strategies! For starters, it is now impossible to build link farms because Google has started penalizing websites. Send content and guest blogging pitches to publications and creators. A resource page links out to content deemed important for their audience. Choose In content from the dropdown. 值得一提的是 unlinked mentions 功能，當你没有主動連結到目前這則筆記時， Obsidian 可以替你找到其他筆記中，有包含當前筆記標題的內容，你就可以. Whether you’re optimizing your content to make it more powerful in the eyes of Google, or boosting referral traffic to a clients’ campaign, it’d take some time to sift through alerts and hone in on unlinked mentions manually – especially if your alert is for a broad topic, or if your brand / client is kind of a big deal. Over the last few months, I’ve been running some experiments in Google’s search engine and on. Chances are, there are already several websites out there. If you’ve generated a long list of websites that have branded yet unlinked mentions, check their Moz Domain Authority and Page Authority or Ahrefs Domain Rating to see their. png. Tools like Google Alerts can help you monitor any brand mention or relevant keywords. Tip #2: Target unlinked mentions. 7% – Generic anchor texts. Backlinks are still a key ranking factor in 2021, yet link building and digital PR also remains one of the trickiest areas of the SEO mix when it comes to helping your website to rank effectively. In the SEO space, these are simply referred to as “unlinked brand mentions. Step 2: Go to “Link Explorer” by clicking on ”Free SEO Tools. Ahrefs provides a number of tools and resources for digital marketing. We need automation. You can easily find and monitor such mentions by setting up Google Alerts about your brand name. That could create a huge number of “outgoing unlinked mentions”, which might drown out the useful connections. Despite this, in the SEO community, there is often discussion about domain authority as. Moz Links API Power your SEO with our index of over 44 trillion links. Product names; Brand mentions; Images; Social media mentions; The mention takes you halfway to earning. Developing a link reclamation strategy is crucial for SEO and marketing campaigns, which involves fixing broken internal links, reclaiming lost links, and utilizing. Simplify Reports. Lots of people use domain authority to check a website’s quality, but remember that DA is a measurement from Moz, not a ranking factor identified by Google. With unlinked brand mentions you have already earnt the mention — possibly through some great content or services you provide. Testimonials and. Add your brand name into the search bar and leave the drop down as ‘everywhere’. Often, all it takes to secure these links is some research (usually with a tool like Moz’s Fresh Web Explorer, Mention or BuzzSumo’s new unlinked mention feature) and persuasive outreach. Pricing: free - $16. computationally, you would do this by making a list of all the other notes in the vault (including any aliases for notes) and then searching your current note for any of those names. Now let’s copy-paste the Content URLs (from the Content Explorer export) into Screaming Frog and run it. See which Moz SEO solution best meets your business needs. The main focus of this technique is trying to convert unlinked mentions to linked mentions. Claiming Unlinked Mentions vs. You can use a tool like BrandMentions or a simple Google search using your brand name as the search query. Everyone does an SEO audit differently, but at Revenue River we combine a mixture of on-site optimization and a technical evaluation. 💡 #1 Know advanced search commands inside and out. If the content has lots of backlinks and is old, then you could. Using these unlinked mentions, you can quickly see how ideas from multiple notes are related and could be linked together. Turn Unlinked Mentions Into Links. 4. For outgoing unlinked mentions, let’s assume that the note we’re working on is 10 words long and we’re checking against the 99 other note names:8. In other words: off-page SEO is all the stuff that you do off of your site to get. Paying attention to the discussions of your customers and prospects can. This metric was introduced by Moz and ranges from 0 to 100, where 0 is the lowest value. This is probably partially driven off anchor text, but that’s by no means the whole story: I also heard directly from a Googler that because Google knows entities, they can and will associate your. Moz is also effective for tracking keyword ranking from over 200 countries to monitor your competitor’s SEO tactics and search traffic. 95) List of Moz features: Try Moz Pro FREE for 30 days (Worth $99) Major Differences Between Semrush. Resource lists are both great link bait and helpful content for your readers. Claim Unlinked Brand Mentions. Maintain your awareness of talk online related to your niche. Moz: Social Media Analysis. How to Find Unlinked Mentions Of Your Brand Using Ahrefs. We mention this primarily to demonstrate that Moz practices what they preach; utilizing SEO to power their inbound marketing strategy. They believed that search engines were using unlinked mentions to gauge the overall popularity of a brand, and then factoring these trust signals into their ranking algorithm. Users can perform keyword research, topic research, backlink analysis, rank tracking, and run SEO audit reports. A Thought Mention Underlined in a Note Right-click on a Mention in a Note to either link to or activate this Thought. Our Linkedin network is a great place to meet the best professionals in our industry. This will deal with the problem of unlinked mentions in multiple notes. Here you’ll find the best link building tools for discovering top-notch content in your niche, finding unlinked mentions, and creating your own link magnets. Your brand name shows up in a positive remark in an industry blog. On the other hand, Moz is effective for tracking keywords ranking from over 200 countries to discover your top competitors and easily overtake your competitors via SEO. Here’s a link we got from a brand mention on the ConversionXL blog. It can also personalize your outreach. If you have any questions, I'm happy to discuss more in the Q&A thread. Compare SEO Products See which Moz SEO solution best meets your business needs. HTTPS is less optional. This template automates checking Google search results for pages that mention your brand, but don't link to your domain. And unlike blog posts, for which most websites require fresh content, you can post infographics on multiple websites. This is because people tend to link to home pages when making a general mention of a brand, rather than something more specific. Sometimes, the website gets mentioned in a blog post, but the blogger fails to link back to your site. e. Avoid the word “link”. Unlinked mention strategy works because: The source already trusts your resources. And register a free account. UPDATE: IMEC Labs is now being run by Eric Enge and the folks at Stone Temple Consulting (as I was unable to commit enough bandwidth consistently to continue the experiments). Critical Mention or BuzzSumo can help you find unlinked mentions, providing opportunities. Pricing Comparison. md, navigate to a. 2. Regaining lost backlinks isn’t the only link building strategy with assured results. 7. Brand mentions are unlinked mentions of your business on other websites. Step #2 – Offer your content as a replacement. Steps to reproduce Make a file a. Just set up Google alerts for any brand-related terms. 2. But the shift towards unlinked mentions as a trust signal was most clearly spelled out by Google’s Gary Illyes, in a keynote at Brighton SEO in September 2017. Setup alerts for your products or products in your niche. Use tools such as Ahrefs or Moz, and identify potential targets for your own link building efforts. Moz; You can also combine this tactic with number four from our list (guest blogging) by tracking a competitor’s guest blogging campaign. 2. 2. This involves finding instances where your brand is. Don’t go after an unlinked mention of your. You might always reference a hyperlink as a link when talking about it with your link building coworkers, but for some the word “link” appears to be synonymous with spam. Earned mentions are often unlinked! When websites are referring to your brand or a specific piece of content you've published, they will often mention it without linking to it. The most significant disadvantage is its price. Keyword Explorer. Appearing in videos,. These will then show up in the tag pane, as well as in search queries using the tag: operator. Set up a simple alert to monitor for mentions of your website’s name and its related terms, such as your website’s products or services. Paid plans start at $49/month, billed annually. Compare SEO Products See which Moz SEO solution best meets your business needs. ”. Unlinked Mentions: Ahrefs:. Run a search for your brand. Step 2 – Create an alert using one of these purposes: Brand Mentions: here you can see every article that is mentioning your brand, even if it is with link or unlinked; Competitors Mentions: here you can see all your competitors mentions; Content from a Website: here you can monitor the content created by a specific website; Keyword. Not insurmountable, but also not necessarily. You’ll be presented. Monitor the web for mentions of your brand that do not include a link back to your website. An example of a company brand: 2. Link reclamation is when you actively seek out these unlinked mentions and request that the site owner add a link to. You can do this by running the following search in Ahrefs’ Web Explorer: [your brand] -outlinkdomain:[yourwebsite]. I had one instance where I did something similar, but because it was on a very large scale (after importing several thousand notes from Evernote), I resorted to a find/replace tool on the raw files in the relevant folders - i. If you’re going to spend months ranking for a single keyword, you need to pick something big enough to justify the effort. Right click in the content area to check or uncheck the. Hi Everyone I'm new to SEO so apologies if this is a silly question. Moz, or SEMrush, you can track the quality and quantity of your backlinks,. Mention is an online tool can help you find those unlinked mentions on the web. Then do the same for your competitors. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate. csv file, and make sure that you export highlighted domains only. , those containing unlinked mentions). Using the snippet editor will allow you to see what your content’s title. This will show us all the pages that don’t link to us (i. 3) Google Search Console. 2. , a link having a resource in the group as its target. cday asc The search engine can then store that info and use it in the context of unlinked mentions around the web in order to help weight rankings of particular sites. Clicking Link breaks the link in b. If you were Moz’s competitor, you might want to go ahead and challenge their #1 ranking for the keyword “algorithm update google”. It’s that simple – no time wasted, no headaches, 0% hard work. We have a large client that we've just taken on board for organic search marketing. For all other types of businesses, there is a 20% discount on the annual subscription. Perfect your titles and meta descriptions. To make your searches work, you must discover other terms that will appear on the page where an unlinked. 2. Way #8: Monitor unlinked mentions. From the Links Overview chart you'll see your top level link metrics alongside your tracked. Now, that gives you a list of blogs you can consider as guest blogging prospects. Some brand mentions may actually be harmful to. So the next step is to set up projects that will track your keywords. 1. Look for unlinked past mentions—you might find you’ve been talked about more than you realize! 6. Edit: One solution seems to be to open the vault in VSCode or Atom, and do a search and replace on the whole vault. This is one of the simplest methods of building backlinks. This strategy works great for well-known projects that get organic mentions. Also, this post currently ranks in the top 3 for my target keyword “mobile SEO”. 3. 5. Link-building outreach tools LinkAssistant. Fresh Web Explorer– is a tool by Moz analytics which allows. If the content has lots of backlinks and is old, then you could. Every unlinked mention is an opportunity for building valuable links. Claiming Unlinked Mentions vs. As the name suggests, an unlinked mention occurs when somebody mentions your website/business, but does not link back to you for some reason. You’ll need to head over to My Mentions to see all mentions and select Unlinked to show only unlinked brand. The latest tweets from @Mozmq_unlink () removes the specified message queue name . The brand name in the post does not link to your site. An indispensable asset for any search optimization strategy. Unlike Moz and Ahrefs, Monitor Backlinks is all about just that—backlinks. Turning unlinked mentions into backlinks. Step 1: Under My Mentions, click unlinked. Find unlinked brand mentions. . The unlinked mentions often connect a note within one topic with a supporting note in another topic. And to keep your site in Google’s good books, Moz provides just the right set of tools to scan and take care of potentially detrimental links. No one likes to lose things. You simply need to set up an alert for your business name and you’ll receive a. This will help you. The more search engines are getting signals (even unlinked mentions) that verify that you're an authority in your field, the more your brand will be trusted and rank your pages well on. Options. Moz Domain Authority (DA) and Ahrefs Domain Rating (aDR) are two parameters that are important in website assessment. 95/mo which is used by over 10 million people worldwide. Either way, during the course of your brand name building process (unlinked mentions, links, citations) - I would throw in the. Or, feel free to send an email to help@moz. If yours is a known brand or you keep sharing innovative research, you’ll keep getting linked and unlinked brand mentions all the time. The list of results will show both linked and unlinked mentions, so you’ll then need to make sure you’ve selected ‘highlight unlinked domains’ and add your website URL into the box. When other websites link to your content and mention your brand, it signals to Google that your site is influential and trustworthy. Let's say that somewhere in a note this text occurredAmong hundreds of different link building software to choose from, the best link building software will be the one that can reduce manual labor, produce the most effective result, and streamline the. Best Free Moz Alternative: Ubersuggest. That’s an unlinked mention. Image Source: ahrefs. How Link Building For SEO Works. This involves finding instances where your brand is mentioned on other websites, but there is no link back to your site. Mentions show you pages that contain the searched keyword and gives you a snapshot of the Page Title and URL. , those containing unlinked mentions). Link reclamation, on the other hand, refers to finding and fixing existing links. (Moz, SEMRush) Cross compare against a link report for your site to identify new root domains to win links from. Developing a link reclamation strategy is crucial for SEO and marketing campaigns, which involves fixing broken internal links, reclaiming lost links, and utilizing unlinked mentions for increased visibility. To effectively track unlinked mentions, you’ll need either a brand. Once your business (or yourself) start being noticed, you’ll often find people including mentions to your business without links. That’s bad. BuzzStream can go actually go a few steps further, which is one of the reasons why it’s the most-used tool for link building after Google Analytics and Moz. ) See my guide to using Google alerts for more. Step 4: On the next screen, you can see the DA and PA. The first is finding files that may have mentioned a topic that I didn’t link to anything. On the main keywords page the linked and unlinked mentions show all references no matter which alias was used: Unlinked mentions showing all alias references. 8/5 Pricing: Agency Analytics offers a free 14-day trial. Higher search rankings. Key figures from both Google and Bing have highlighted the importance of unlinked brand mentions in recent years. Now that you have located, listed, and prioritized your unlinked mentions, you can begin your outreach efforts. These analytics algorithms help assess the spam scores and authority of different websites. Ping sources that may have talked about your brand, website, people, or products without giving you a link and you can often encourage/nudge that link into existence (along with the great SEO benefits they bring) Reverse image search tools like TinEye or Google Images can help find unlinked mentions of a brand and recover missing or broken links. Adjust location and language. Moz recently released a new section of Open Site Explorer to help people find link building opportunities. You can politely ask the writer or publication to turn the brand. Google Alerts – Helpful for finding unlinked brand mentions; Pitchbox – Suitable for large-scale outreach teams;. With unlinked mentions, you’re already halfway there. Link Building. Mention is a great tool for this, and they have a 14-day free trial, so you can quickly get started. My process involves just 4 steps: Step #1 – Search for broken links. When a URL is submitted to cubestat, a profile page is created and featured on the cubestat. Image via Lel4nd on FlickrAdditionally, Moz shows you the same metrics for each page that you already saw for your own page: the Spam Score, PA, and DA. You can set up alerts of brand mentions, filter out results from your own site, then send outreach emails asking if a link to your site can be included. The “unlinked mentions” feature searches for your unlinked brand name mentions anywhere on Google. Link reclamation is when you actively seek out these unlinked mentions and request that the site owner add a link to your site. These days, search engines are using unlinked mentions of brands to enhance the overall popularity of brands and it is considered as another factor into their ranking algorithm. You can also look for posts that mention your brand, but don’t provide a backlink. Get instant access to brand mentions across social, news, blogs, videos and more. Easy backlink opportunities from the profile (or bio) section of the social account. Content Assets. Select “Everything” for broad notification coverage. Track unlinked mentions. The link prospecting tool enables you to discover unlinked mentions quickly and effortlessly.